In the study (N = 130) participants created their avatars, played designed computer game Characterium and assessed their experience. As a second goal the study examines gender as the mechanism responsible for the relationship between avatar player-similarity and game experience: game enjoyment, game efficacy and immersion. The first aim of this study is to check whether there is a relationship between the player-avatar similarity and the game experience: game efficacy, game enjoyment and immersion. There is also a lack of research in which participants actually create their own avatars. In particular player-avatar similarity is related to the game experience, however, the results of previous studies are not conclusive. A particular element of computer games which significantly affects the gaming experience is avatars, i.e., representations of virtual players.
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